Know what’s actually working
Most businesses have Google Analytics installed, but few can answer simple questions with confidence: how many enquiries came from the website last month? Which pages bring them? Is SEO or advertising paying off? Without the right tracking, marketing decisions are guesses.
We set up analytics properly and turn the data into clear reports you can act on.
What we set up
- Google Analytics 4 with the right events and conversions: form submissions, phone calls, WhatsApp clicks, file downloads and purchases.
- Google Search Console to track search visibility, queries, indexing and errors.
- Google Tag Manager for tidy, maintainable tracking.
- Ad conversion tracking for Google and Meta campaigns.
- Call and WhatsApp tracking so offline leads aren’t invisible.
- Dashboards that bring the key numbers together in one place.
Reports in plain language
Every month, you receive a short report covering visitors, leads, top pages and channels, what changed and why, and our recommendations. No pages of charts without explanation: just what you need to know to make better decisions.
Questions good analytics can answer
- How many enquiries came from the website this month, and from which pages?
- Which marketing channel brings the most leads for the money spent?
- Which services or products do visitors look at most?
- Where do visitors drop off before contacting you?
- Is organic search traffic growing, and for which topics?
Common tracking problems we fix
Missing conversion events, duplicate tracking codes that double-count visits, internal staff traffic mixed with real visitors, ad platforms not receiving conversion data, and old Universal Analytics set-ups that were never properly moved to GA4. Each of these leads to wrong conclusions, and each is fixable.
Better data, better marketing
Good tracking makes every other service more effective. SEO can focus on pages that convert, ads can be optimised for real leads, and website changes can be tested against results. We include analytics set-up in every website we build.
