Help machines understand your business
Search engines and AI assistants read your website, but they don’t always understand it. Is that number a phone number or a price? Is this page about a service, a product or an event? Structured data answers those questions in a format machines can read without guessing.
Schema markup is a small block of code, usually JSON-LD, that describes the key facts on a page: your business name, address and opening hours, the service you offer, a product’s price and availability, or the questions and answers on an FAQ page.
What well-built schema can do
- Rich results such as star ratings, product prices, FAQs and breadcrumbs in Google search.
- Clearer business information in Google’s knowledge panels and local results.
- Better visibility in AI answers, because tools like Google AI Overviews and ChatGPT rely on clear, structured facts. See AI search optimisation.
- Fewer misunderstandings, such as the wrong address or outdated services being shown.
Our schema markup services
- Schema audit. We check what structured data your site has, what’s missing and what’s broken.
- Implementation. Organization, LocalBusiness, Service, Product, FAQPage, Article, Event, BreadcrumbList and more, written as clean JSON-LD.
- Connected data. Linking your organisation, website, pages and profiles so they describe one consistent business.
- Testing and validation. Every page checked with Google’s Rich Results Test and Schema.org validators.
- Monitoring. Watching Search Console for structured data errors after changes.
Schema types we work with most
- Organization and LocalBusiness for your name, logo, address, phone, opening hours and social profiles.
- Service for each service page, linked back to your business.
- Product and Offer for online stores and catalogues, including price and availability.
- FAQPage for question-and-answer sections.
- Article and BlogPosting for blogs and news, with author and date information.
- Event for venues, exhibitions and workshops.
- BreadcrumbList so search results show where a page sits on your site.
Common schema mistakes
Plugins and themes often add schema automatically, and it’s frequently wrong: duplicate organisations, missing required fields, reviews that break Google’s rules, or data that doesn’t match what’s on the page. These mistakes can stop rich results from appearing or trigger warnings in Search Console. Our audit finds and fixes them.
Schema done properly
Schema has been a speciality of ours for years. We write it by hand where it matters, keep it consistent with what’s visible on the page, and avoid shortcuts that break Google’s guidelines. It works best as part of a wider SEO strategy, and we include it in every website we build.
