Ideas on websites, SEO and AI.
Practical articles for business owners and marketing teams, based on what we see working for our clients.
Exports5 October 20263 min read
What International Buyers Look For on an Exporter’s Website
How carpet, textile, handicraft and jewellery exporters can build websites that earn the trust of overseas buyers and turn visits into trade enquiries.
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AI5 October 20263 min read
How to Get Your Business Into ChatGPT and Google AI Answers
A practical guide to generative engine optimisation (GEO): how AI assistants choose which businesses to mention, and what you can do to be one of them.
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Jewellery5 October 20262 min read
Jewellery E-commerce Website Checklist: 12 Things to Get Right
A practical checklist for jewellers selling online: photos, product details, trust, pricing, checkout and SEO that turn browsers into buyers.
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SEO30 September 20264 min read
How to Redesign Your Website Without Losing Google Rankings
A practical, step-by-step checklist for redesigning or migrating a website while keeping the Google rankings and traffic you’ve already earned.
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Schema29 September 20264 min read
Structured Data Every Local Business Website Should Have
The schema markup types that matter most for local businesses, what each one does, and how to add them without breaking Google’s guidelines.
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Hotels28 September 20263 min read
How Hotel Websites Can Win More Direct Bookings
Practical ways hotels and resorts can turn their website into a direct booking channel, from speed and photos to booking flow, local SEO and WhatsApp.
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